Illustrative work
Systems that
keep moving.
Five illustrative projects showing how clearer digital experiences and automated workflows can give businesses time back.
Illustrative work
01SaltfieldIdentity / Digital / 2024
The brief
Saltfield makes mineral water feel less like a commodity and more like a small daily ceremony.
We built a tactile identity around the idea of “the good mineral.” Quiet typography, a salt-crystal mark, and a flexible label system helped Saltfield move from wellness shelf to design-led kitchen counter.
What movedA warmer, more human category position for a modern pantry staple.
02Arc AthleticsBrand world / Campaign / 2024
The brief
Arc is performance equipment for people who care about the ritual as much as the result.
The Arc system pairs a condensed wordmark with movement-led photography, strong color blocks, and short, declarative copy. Every touchpoint is designed to feel like the first minute of a workout: focused, bright, ready.
What movedA visual language with enough energy for launch and enough restraint to last.
03Mono ObjectsDigital launch / 2023
The brief
Mono Objects creates considered tools for rooms that do not need more noise.
We made the website behave like a well-made object: clear edges, measured motion, and no wasted surface. A modular product story lets visitors move from material to use to purchase without breaking the calm.
What movedA digital shop that makes product detail feel like part of the product.
04Lumen HouseHospitality / Identity / 2023
The brief
A small coastal hotel with a point of view about slowness, space, and staying longer.
Lumen House needed a world guests could enter before arrival. We created a sun-shaped identity, a soft editorial voice, and a booking flow organized around the feeling of each room rather than a list of amenities.
What movedA hospitality brand that feels collected, not decorated.
05NorthlineStrategy / Digital / 2022
The brief
Northline gives distributed teams a better way to make decisions together.
We turned Northline’s complex collaboration engine into a simple promise: less status, more direction. The new site uses a route-map visual system to show how scattered inputs become a shared next move.
What movedA sharper product story for a category full of vague promises.
Start with a simple question
What is
slowing you down?
Tell us where time disappears in your business. We will help identify what can be automated and what should stay human.
Start the questionnaire